Meet Mitzie Adams
Founder: Sales Production System

I help sales leaders and revenue teams in complex B2B and SaaS environments cut new-hire ramp time in half and build cross-functional growth systems through competency-based training, sales leader coaching, and scalable enablement frameworks.
I’m passionate about developing people and removing the roadblocks to their success.
I am a Sales Enablement, Sales Training, and Sales Performance Specialist with more than thirty years of experience working with sales leaders across the United States and internationally in the United Kingdom, the Netherlands, Germany, and Italy. I’ve served as both an inside and outside sales consultant in a wide range of industries, developing a strategic systems-oriented perspective that strengthens sales performance, builds scalable processes, and creates cross-functional revenue growth engines.
I have designed competency-based onboarding programs that reduced new-hire time-to-productivity from twelve months to six months, created sales readiness frameworks for go-to-market product launches, created and delivered an AI primer and formal skills training (including MEDDPICC, DISC Behavioral Selling, Strategic Selling, and consultative selling), facilitated Leader Focus sessions, annual Sales Boot Camps, and resolved cross-functional process issues that improved customer experience.
Previously, as a business owner and independent contractor, I operated a Sandler Selling System franchise, delivered behavioral selling skills and sales management coaching programs, and developed custom curricula for clients ranging from biomedical firms to food equipment distributors and realtors.
Former clients have called me a “change agent” which is fine as my guiding compass is a ZS Associates quote from their best seller, Accelerating Salesforce Performance: “For any sales enablement initiative to be successful, it requires three things: 1. An engaged leadership, 2. A quality implementation, and 3. A change management process.”
I hold an M.A. in Education from Georgetown College and a B.S. in Education from the Ohio State University, along with certifications in DISC, Sandler, Miller Heiman Strategic and Conceptual Selling, coaching and reinforcing CVI Why Change and Why Evolve, DDI Performance Management, Instructional Design and Technology, and ATD Human Performance Improvement.
I am dedicated to sharing my professional experience and personal point of view for the benefit of sales leaders in five key areas:
- Sales Readiness and GTM product launches
- Competency-based onboarding and time-to-productivity
- Sales skills development and sales leader coaching
- Cross functional revenue systems and process mapping
- Preparing teams for AI enabled selling and curriculum development